Working with Webhaptic Intelligence, a market research and consulting firm operating across Africa, has given me the opportunity to create impactful SEO content that bridges data, insights, and client engagement. The goal was to position the brand as an authoritative voice in research, development, and consulting through consistently optimised, high-quality content.
Project Overview:
- Client Industry: Market Research & Consulting
- Scope of Work: SEO content writing, editing, and optimisation
- Platform: WordPress & Social Media
- Tools Used: Semrush, Grammarly, Google Docs, PowerPoint, Excel
Project Duration: Ongoing (since 2022)
What I Did:
- Worked closely with research teams to turn field data into engaging content pieces
- Created SEO blog posts targeting specific industry verticals (e.g., carbon markets, social research, clean energy)
- Wrote and edited web copy for service pages and client decks
- Created LinkedIn content to promote thought leadership and project visibility
- Optimised on-page SEO elements: meta descriptions, headers, internal links
Result/Impact
- Increased visibility of technical blog posts through keyword targeting
- Helped improve client engagement through clear, accessible content
- Strengthened Webhaptic’s brand voice across multiple platforms
Sample Snippet:
Webhaptic team of experts can help you navigate the carbon marketplace and answer any questions you may have. We ensure that your carbon offsetting decisions are well-researched…
View full article → Link
Published SEO Blog Posts Links
The links below contain website content designed to educate and inform the Webhaptic intelligence audience, while also promoting the company’s services and enhancing its discoverability on search engines for industry-related services.
Advertising & Media Research in Nigeria
Market Entry Strategies in Nigeria: What Global Brands Must Know
Plastic Waste in Rwanda: How Data and Partnerships Can Drive Change
Omnibus Survey Company in Nigeria
CATI Research Service in Rwanda
Omnibus Study – Understanding Consumer Bias When Shopping for Groceries
Real Estate Research in Poland
Webhaptic Intelligence Carbon Offset Projects Partnership
Wine Market in Nigeria: Market Feasibility and Opportunities
Importance of Quality Control in Market Research
Market Research Company in Lagos, Nigeria
Retail Census and Audit in Lagos
Pilot Study in Market Research
Retail Audit in Market Research
Smartphone Market in Nigeria: Market Landscape and Growth
The Impact of the Metaverse on Marketing
How Artificial Intelligence (AI) is Changing the Business Landscape
All published website copy is available upon request.
Reflection
This has deepened my ability to write for both technical and general audiences while meeting SEO standards. It’s shown me how strong content management, even in data-heavy fields, can enhance brand visibility and audience trust.